Lane Parke is thrilled to welcome Johnnie-O, a premium lifestyle brand known for its effortless blend of classic style and laid-back comfort, as it opens its first Alabama location in the heart of Mountain Brook. Situated along Lane Parke Road, the new store will bring its signature mix of casual sophistication and quality craftsmanship to the community.
“We’re excited to bring Johnnie-O to Lane Parke and introduce a brand that perfectly complements the center’s mix of premium retailers,” said Jackie Hollingsworth, Leasing Associate for Crawford Square Real Estate Advisors. “Lane Parke continues to attract best-in-class retailers, and johnnie-O’s debut in Alabama underscores our commitment to curating a vibrant, high-quality shopping experience.”
The Johnnie-O store will showcase a curated selection of premium apparel and accessories for men and women who appreciate effortless style and quality craftsmanship. Known for thoughtful design details like the patented Tweener Button®, Johnnie-O creates apparel that blends classic style with modern comfort—perfect for work, play, and everything in between.
As Johnnie-O celebrates its 20th anniversary, the Lane Parke location marks its twelfth branded retail store, following the successful openings in Franklin, TN, and Raleigh, NC. This expansion further solidifies the brand’s commitment to providing an elevated, easygoing shopping experience.
“We’re looking forward to opening our first Alabama store at Lane Parke, which is a great fit for Johnnie-O,” said Matt Ferrer, SVP of Sales at Johnnie-O. “Our retail and green grass partners have played a big role in building the brand in the Birmingham market, and this store is an opportunity to complement their efforts while continuing to grow our presence in the region. We can’t wait to welcome new and existing customers and share the full Johnnie-O experience with them.”
The store is expected to open early summer 2025, with grand opening details to be announced soon. For more information on Lane Parke and upcoming events, visit laneparke.com. For more information about Johnnie-O and its product collections, visit Johnnie-O.com